Thanks to Cathy Moore for an excellent LSG webinar on her Action Mapping method.

What really strikes me is that the process is just such damned common sense - albeit very nicely visually articulated. I am asking myself (the webinar is still in progress as I'm writing) why it is necessary to still have this explained to us. But clearly it is necessary when you see most e-learning, overburdened as it is with "stuff" (content). 

There are various reasons why we're overburdened with content, rather than focussing on creating change in people, and these are principally in the areas of SME/client inexperience and inappropriate expectation. Until we overcome these - and Cathy's method is just one tool in our tool-box for this - we'll be stuck where we are. As I've said in various places, clients need educating probably more than learners!

It also occurs to me that this kind of action-focussed approach can only lead towards scenarios/sims/games - or at worst, story-based and case-based "courses". It simply cannot be supported by the current generation of page-based tools and methods...which on the whole is a very good thing. Thanks again Cathy.