Loved this posting from Donald Taylor. Because we're naive about silly, spurious data, we're not a profession. Completely agree Donald.

There are other clues.

One of them is ISD/learning design-by-numbers. Just as Donald says that surely, if we'd really been a profession, we'd have questioned some lovely neat numbers like "we remember 10% of what we read...", surely if we were a profession we'd come around to some kind of realisation that neat-'n-tidy learning design processes could never have worked, when it really matters.

Here's a presentation I've done a few times. It's slightly mischievously called "The 7 principles of 21st Century Learning Design". See what you think.