Creative activities vary through the process
Different phases of a design process require different levels and types of creativity. So researchers have created labels for the different roles required through the process. Roger von Oech, for example, says that in a typical creative process needs these roles:
- Explorer – identifying and understanding the problem; teasing out the real issues
- Artist – spinning out ideas to solve the problem
- Judge – evaluating solutions
- Warrior – fighting for the implementation of solutions
The diagram below illustrates some the creative activities that take place during a typical learning design and development process.
The diagram makes the point that creative thinking is required throughout the process – a point that many clients (and not a few project managers) fail to realise.
It’s worth using a diagram or explanation like this one to talk through where in the learning design process particular creative activities occur. It can help clear up a number of common misunderstandings, such as:
- underestimating the importance of creative thought at the analysis (“Understanding”) and strategy (“Design concept”) stages;
- assuming that a creative approach to visual components – interface and graphics – can make up for having been uncreative about how to find out what learners need, or having produced a mundane learning strategy
- assuming that only specific individuals – usually the graphic designers – have significant creative input into the process